Task: Using the educational text written about Avenir and its history, I had to make two unique posters. Each poster touches on different aspects of Avenir. While the first poster focused on it's history (Avenir being designed in 1988), the second poster compares Avenir to Futura.
Posters had to include: a title, educational blurb, at least one non-alphabetic image which relates to your text a representative showing of characters from an appropriate font or font: upper and lower case, numbers and punctuation.
Poster size: 18 x 24 inches
"Avenir meaning future in French, was designed by Adrian Frutiger in 1988. It’s a geometric sans-serif typeface that stems from other classic sans-serif fonts such as Futura. When developing Avenir, Frutiger wanted to create a typeface that felt more humanistic and grounded. This was done by creating variation in stroke weights, having thicker verticals than horizontals, short ascenders, and ovular curves. Avenir is known for being clear, easy to read, sleek and polished. Each of the 12 weights can feel every similar, each of them was designed with a different purpose. While some feel better for body copy, others are more suited for titles or accents.
While he created a font with a “human touch” in 2002 he later had to make adjustments for the transition to digital. This is when he created Avenir Next. This newer typeface had a total of 24 fonts and was later expanded to six weights, each with a roman and an oblique version.
Avenir is extremely versatile. It can be used for headlines, body copy, logos and much more. While it is neutral and easy on the eyes, it also does enough stylistically to make a statement. Avenir provides a youthful modern feel that often comes off as playful. It can be seen as a middle typeface between Helvetica, very neutral, and Futura extremely modern."